A successful campaign for VUB bank in Slovakia. This complex campaign for a bank account for youngsters targeted those who hate advertising the most – young people. That's why we utilized their heroes from the TV screen, the popular ladies Cuky and Luky, and instead of advertising we approached them with pure fun and entertainment.
We created a couple of funny videos, a website in the language of the youth and approached them with entertaining content on Facebook, Instagram and Dubsmash. We also announced a competition for a true dream job – becoming a personal assistant to Cuky and Luky and being a part of shooting their very own movie.