The main objective of this extensive project was to create a consistent design for all of Kozlovna pubs. The project had several phases, including a front end and transparent user-friendly CMS system for pub owners, establishing a connection with the main Kozlovna system and much more. All of the pubs were listed (with links) on a microsite, which introduced the concept as a whole.
We dealt with the task successfully, achieving a perfect balance between the traditional visual style of Velkopopovicky Kozel and modern elements. Along the way, we helped with communications for different pubs – in order to help them make the transition as smooth as possible.